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Humble? Maybe, but postcards are oh-so effective. They’re an often-overlooked marketing mix element that can highlight points in your appeals, direct mail packages, e-mail marketing messages and newsletters. “They have been an essential part of my marketing toolkit for years,” says insurance agency owner Ron Nanosky. “They’ve brought me thousands of dollars worth of new […]
Marketing collateral is at the heart of your clients’ company’s brand, and is another chance to make a great impression. Their marketing collateral design should always work together to reinforce and enhance their message. You may start with a brochure or maybe a presentation folder. But wherever it starts, their suite of marketing collateral is […]